GemEx Systems Introduces new Live Report™
(February 1, 2005, Mequon, Wisconsin--) The "Wow!" factor of a high quality diamond is about to become even easier to identify by jewelry wholesalers and retailers, diamond manufacturers, and consumers. GemEx Systems, Inc., Mequon, WI, has announced that it now provides the GemEx Live Report, a new service featuring an eye-catching and powerful countertop sales, inventory and marketing tool, according to President and Co-Founder Randy Wagner.
After the Live Report is loaded onto any computer connected to a counter-top monitor, it allows the user to view the Light PerformanceTM Reports of GemEx-analyzed diamonds. The images of diamonds can be accessed right at the point of sale and shared with customers. In these reports, the diamonds of interest are viewed under five different light conditions and the resulting images can be compared. Each diamond is measured and imaged for brilliance (white light), fire (color light), and scintillation (sparkle), those desired characteristics that determine a diamond's beauty; attract attention for the wearer; and generate higher margins for the jeweler.
GemEx Live ReportTM is totally interactive: users can change the display views; manipulate the images by magnifying part of an image to examine details and related data; activate in-motion images, or stop in-motion displays.
The Live Report takes the GemEx Light Performance Report to the next level. The Light Performance Report has provided consumers with a document of their diamond's brilliance (white light), fire (color light) and scintillation (sparkle). This Light Performance is measured by the BrillianceScope Analyzer using patented imaging spectrophotometer technology. The Light Performance Report shows the five light views used in the measurement as well as the bar graphs for each category of light performance. Live Report makes the GemEx Light Performance Report interactive and provides the jeweler and consumer with more information. Live Report lets the consumer compare light performance of different diamonds. They can compare different diamonds of interest or they can compare their diamond's light performance to a diamond that has median light performance.
Live Report also includes the diamond's sixth image which identifies the diamonds unique patterns the same way a photograph identifies a person. It also displays the diamond ID number and analysis number verifying that the diamond being shown is the diamond that has been analyzed. This detailed information gives customers greater confidence that the purchase they are making fulfills their expectations and desires. Also shown for comparison are the stones' dimensions and traditional 4C grading information.
The GemEx Live Report provides great benefits for diamond manufacturers. They can show a particular diamond (including it's image under various lighting conditions; light performance ratings; visual proof of its brilliance, fire and scintillation; its dimensions; and 4C information either along or in comparison to any other diamond in the database)to prospective customers anywhere in the world without the diamond ever leaving the manufacturer's possession!
Yet another benefit of the GemEx Live Report software for both the manufacturer and retailer is that it also functions as an inventory tool, saving time and labor. Updating the database to delete sold diamonds and add new inventory is as simple as printing the Diamond ID # and pressing enter! Once that is done, all the information and images automatically download to the local database that can be accessed only with a user number and pass code to preserve confidentiality.
After consumers have purchased a diamond, they can access Live Report information and images on GemEx's Web site. Consumers also have the ability to selectively allow access to others, including relatives and insurance agents.
GemEx debuted its new Live Report at JA Show in January, 2005 and the JCK Phoenix Show. GemEx welcomes you to contact them at 866 MY GEMEX (866 694.3639) or at www.gemex.com for a complementary consultation on how GemEx Light PerformanceTM Reports and GemEx Live ReportTM can help you increase your diamond sales and margins.