GemEx Systems Celebrates 10th Anniversary
Inventor of the BrillianceScope® Analyzer Cites Increasing Adoption of its Patented Technology Among Jewelers Worldwide
FOR IMMEDIATE RELEASE
Contacts: Staci Weiner/ Irene Ross
G.S. Schwartz & Co., Inc.
Phone: 212-725-4500
sweiner(at)schwartz.com
JCK Booth #62101
NEW YORK, May 30, 2008 – Today, at JCK Las Vegas, one of the world’s premiere jewelry events, GemEx® Systems, Inc. proudly announced the celebration of its cornerstone 10th anniversary. Providing the light performance standard in the diamond industry since 1998, GemEx technology is being embraced by an increasing number of jewelers seeking to enhance the buying experience for their customers as well as increase their ability to market stones in a variety of price points and increase sales.
The GemEx BrillianceScope® Analyzer, which uses patented imaging spectrophotometer technology, measures a diamond’s white light (brilliance), color light (fire) and scintillation (sparkle). It then rates each of these three measures compared to other diamonds of the same shape. The scale for each shape was set by measuring thousands of diamonds to determine the highest and lowest amount of white light, color light and scintillation possible for each shape. The final result is a Light Performance Report that accompanies every diamond and includes three bar graphs and an image of the diamond under five different light views used for measurement of Light Performance.
GemEx is the brainchild of Randall Wagner and Kurt Schoeckert, two Wisconsin – based engineers who developed the BrillianceScope Spectrophotometer and had the business insight to see the strategic role such an invention could hold in the luxury jewelry industry.
“When we developed the technology, we knew we were really on to something,” said Randy Wagner, CEO of GemEx. “Not only are we the first and only company to provide consumers with a scientific and objective rating system when purchasing diamonds, but our rating system actually tells a person if they will love the way their diamond looks in any setting.”
GemEx rated diamonds are available to retailers and their customers across the U.S. in five of the top six jewelers in the country and over 3500 stores as well as in Aruba, Hong Kong, the Netherlands and the United Kingdom.
In addition to the Light Performance Report, GemEx has expanded to offer Live Report™; online reports that allow customers to view a diamond under the five different light views as seen under the BrillianceScope Spectrophotometer. Customers can use a Live Report to enhance any of these images to view the unique details of a purchased diamond. This digital diamond report can also be used to compare two diamonds and acts as a database for all information pertinent to a unique diamond. Each Live Report displays all of the data provided on the hard copy of the GemEx Light Performance™ Report that comes with every GemEx rated diamond, as well as the diamond’s dimensions and traditional 4C rating information when available.
“We are proud to see our business evolving in ways that continuously add value to both the trade and consumers,” said Wagner. “We look forward to unveiling some of our newest developments in the near future.”
About GemEx
GemEx® Systems has been the light performance standard in the diamond industry since 1998. Consumers have embraced this metric of diamond evaluation as demonstrated by the great success that GemEx customers have had selling diamonds with the GemEx Reports. ###