ROCK THE RECESSION, POP THE QUESTION!!

Monday, June 22, 2009

By: Press Release

GEMEX LAUNCHES DIGITAL VIDEO CONTEST ENCOURAGING MARRIAGE PROPOSALS DESPITE THE ECONOMY

Upload Video by July 31 at www.DiamondLightPerformance.com for Chance to Win $10,000 Prize Package Including Diamond Engagement Ring, Weekend in New York City

ROCK THE RECESSION, POP THE QUESTION!!

GEMEX LAUNCHES DIGITAL VIDEO CONTEST ENCOURAGING MARRIAGE PROPOSALS DESPITE THE ECONOMY

Upload Video by July 31 at www.DiamondLightPerformance.com/contest for Chance to Win $10,000 Prize Package Including Diamond Engagement Ring, Weekend in New York City

NEW YORK, June 17, 2009 – Ready to take the next step in your relationship yet need to persuade your significant other that the current state of the economy isn’t a reason to put things off?

The $10,000 prize package includes:

-          1 Carat Diamond Ring, certified by GemEx for superior Brilliance, Fire and Sparkle.

-          Round trip airfare to New York City for two, anywhere within the continental US

-          Two night stay at Loews Regency Hotel on Park Avenue

-          Lunch and Dinner at The Palm, Classic American Steakhouse  

-          Meeting with America's foremost wedding planner, Sharon Naylor and a collection of her Wedding Planning Books

-          Appointment with a Bloomingdale’s Personal Wedding Registry consultant

Here’s a brilliant idea - GemEx® Systems, Inc., the global leader in diamond brilliance, fire and sparkle certification, announced today the launch of Rock the Recession, Pop the Question, a digital video contest in which lovebirds can upload a video and offer their most romantic and persuasive plea to get engaged, for a chance to win a prize package worth $10,000, including a 1 Carat GemEx certified diamond engagement ring.  Submissions will be accepted until July 31. 

“The diamond engagement ring is a big purchase and can be one reason to delay popping the big question,” said Randall Wagner, CEO of GemEx.  “At GemEx, we are big believers in romance and are thrilled to help one happy couple move toward wedded bliss.  Now there are no more excuses.  We’ll provide a diamond that has been certified based on its beauty…brilliant in every way, to get things started.”

To enter, simply create an original video, 1 to 2 minutes in length, using your most creative, funny, sympathetic and romantic argument to convince your significant other to get engaged -  despite today’s tough economic times. Then upload the video to www.Diamondlightperformance.com/contest.

In addition to the GemEx certified diamond, the winners will be whisked away for a romantic getaway to New York City where they will enjoy luxurious accommodations at the famed Loews Regency Hotel. Winners will also be treated to lunch at The Palm’s newest New York City location in Tribeca with wedding planner Sharon Naylor. “The contest provides a deserving couple with an engagement ring and the prize package includes a way for them to celebrate and start planning for the big occasion,” added Wagner.

Selecting a Winner

Submissions will be accepted from today through July 31, 2009.  The person in the video must say GemEx or show the GemEx logo at least once. Site visitors will be able to view all the videos submitted, and are given the chance to vote for their favorite through the end of August.  At that point, the 5 videos with the most votes will be judged based on creativity, humor, pathos, romance and persuasiveness by three judges, Randall Wagner, CEO of GemEx Systems Inc, author Sharon Naylor and Bruce Bozzi, Jr., Executive Vice President of The Palm.  The judges will then select the final winner.   

The winner will be announced on or about September 15, 2009.  For complete contest rules, and to upload a video, go to www.Diamondlightperformance.com/contest  

About GemEx

GemEx® Systems is the global leader in diamond brilliance, fire and sparkle certification since 1998. GemEx introduced the concept of scientifically measuring the light performance of diamonds, and consumers have embraced this method of diamond evaluation as demonstrated by the great success that GemEx customers have had selling diamonds with the GemEx Certificates. www.GemEx.com

About Loews Hotels

The flagship property of Loews Hotels, the Loews Regency is ideal for long-term stays as more than a third of the guest rooms are suites, and the central Manhattan location is optimal for conducting business or taking advantage of the city's best shopping, culture and dining. Loews Regency's two restaurants, 540 Park and The Library, are as noteworthy for their high-powered clientele as they are for their chef's innovative American cuisine. Loews Regency is a recipient of the Mobil Four Star and AAA Four Diamond honors. http://tinyurl.com/Loews-Regency-Diamond-Promo

About Sharon Naylor

Sharon Naylor is the author of over 35 wedding planning books. She is the wedding Q&A specialist at iVillage Weddings, WeddingMapper.com and PashWeddings.com, and a regular contributor to the top bridal magazines, including Bridal Guide and Southern Bride, among others. She has also written for Shape, Health, Self, Woman's Day, Cosmopolitan and dozens of additional national magazines. http://www.sharonnaylor.net

About the Palm

The Palm Restaurants proudly serve select cuts of USDA prime-aged beef, jumbo Nova Scotia lobster and premium seafood, cooked to perfection.  Known as the "place to see and be seen," the famed walls of each Palm are adorned with the caricatures of celebrities, politicians and socialites who make up its impressive customer base.  Through four generations, the two families who opened the original Palm in 1926 on the East side of Manhattan have maintained co-ownership of the restaurant company. Executive Vice President Bruce Bozzi Jr., fourth generation family member of The Palm continues the evolution of the Palm Restaurant Group as it moves into a new generation. The Palm currently has 28 restaurants in 25 cities across the United States, Mexico and Puerto Rico, including their newest international location in London.  For more information on The Palm, visit www.thepalm.com.