GemEx announces new representation in China
Shenzhen Hitai now independently represents GemEx in China
Mequon, WI June 1, 2010 – GemEx® Systems, the global leader in diamond Brilliance, Fire & Sparkle Certification, is proud to introduce our newest international representative. Starting June 1, Shenzhen Hitai Instrument & Equipment Co represents and works with GemEx to market and promote GemEx in this growing diamond market.
In addition to marketing and promoting, Shenzhen Hitai is now available as a service center for GemEx customers in China. Their presence will help ensure that all GemEx customers in China will receive exceptional customer service in a timely manner. They will be responsible for installation and maintenance of the existing and future BrillianceScope® Analyzers in China.
Established on November 2001, Shenzhen Hitai Instrument & Equipment Co., Ltd. is mainly involved in the business of jewelry instrument and equipment, especially all tools for diamonds. It is now a leading and professional supplier of jewelry instruments and equipment in China. Currently the company is representing a number of the world-leading brands in Gem instrument and equipment manufacture and acts sales agent for well-known domestic brands in China.
Shenzhen Hitai joins GemEx’s group of international representatives. In addition to China, GemEx is also represented in Israel, India and Europe. “GemEx customers are supported well by our international representatives,” according to Randall Wagner, CEO of GemEx, “and we are excited to expand our international representatives with our new relationship with Shenzhen Hitai in China.”
The diamond industry in China has started to embrace the use of GemEx and the BrillianceScope Analyzer. The patented GemEx BrillianceScopeŇ Analyzer measures individual diamonds for brilliance, fire and sparkle. Once the diamond measurements are approved by GemEx Quality Assurance Managers, the certificate is issued for each diamond.